In a world where women's bodies are perpetually pushed into the spotlight, it is refreshing to see a growing desire for modesty, a style choice that is more about personal preference than anything else.
The modest fashion industry is an untapped billion-dollar opportunity, largely due to the growing population of Muslim consumers. As such, many fast fashion brands have tapped into this market, offering accessible collections.
1. The Future of Modest Hijab Fashion
Modest fashion has been making a major impact on the high streets, online, and on catwalks over the last couple of years. It’s been the result of several factors, including a rise in social media influencers and the emergence of younger generations who are interested in wearing less.
Until recently, it was difficult to find modest clothing that was stylish and able to cover up appropriately. The lack of choice was a serious problem, and Muslim women were regularly “othered” by the mainstream fashion industry.
2. The Future of Modest Hijab Fashion in the West
Modest Hijab Fashion is becoming a mainstream trend in the Western world. It is being endorsed by global brands and major retailers. It is also being reflected in fashion events such as London Modest Fashion Week.
This movement is paving the way for more diverse interpretations of modest fashion. Its underlying concept is rooted in cultural values and it aims to represent Muslim women in a more stylish and modern way.
In addition, it aims to create opportunities for young people and empower them. Moreover, it aims to encourage female Muslims to embrace their faith and identity. Many retailers and designers are taking note of the demand for modest fashion.
3. The Future of Modest Hijab Fashion in the Middle East
Hijab fashion is booming in the Middle East, and more and more designers and influencers are taking up this trend. From traditional abayas to newer interpretations of the hijab, fashion brands are responding to a growing demand for modest clothes.
In Indonesia, where hijabs first started to become popular, women are wearing them for religious reasons but they also see them as a form of self-expression. This is a big change from the past when they were criticized for wearing them.
Young Muslim women in Indonesia are now seeing their hijabs as a way to convey a more contemporary global female image. This is thanks to the rise of the hijabistas, who have helped spread the word about how to wear the head covering and stay stylish while still following Islamic norms.
4. The Future of Modest Hijab Fashion in Asia
In Southeast Asia, the region's modest fashion market is expanding rapidly and attracting international attention. The market is a great opportunity for designers and manufacturers to tap into the Muslim consumer's spending power.
In Malaysia, they are focusing on innovative designs that meet the needs of a diverse consumer base while maintaining modesty. Also, they are focusing on designing clothes that are comfortable and breathable to keep Malaysia's tropical climate in mind.
In addition, the rise of e-commerce has helped modest fashion reach more consumers. This has created a thriving industry that is brimming with new trends. From traditional textiles to modern silhouettes, sustainable and streetwear, there's a lot to explore.